Dota 2 AutoChess Teardown - 3/5/2019

**The following post is an example of a design analysis and teardown written by me and does not reflect the opinions of my employer. It was written just after the release of the game.

EXECUTIVE SUMMARY

• WHY WE CHOSE: Like the original DoTA mode in Warcraft III and the DayZ mode in ARMA 2, Auto Chess is an independently-made mode for Dota 2 that has been experiencing extreme popularity since its release. Its hype makes it primed to become a brand-new strategy game genre that will be copied and iterated on like MOBAs and Battle Royale games in recent years.

• GAMEPLAY: Auto Chess is a competitive strategy game that pits 8 players against each other in the same level in synchronous-asynchronous auto-combat. The game consists of rounds in which each player strategically selects and places characters on their own chess-like board. As the game progresses through rounds, player’s choices are tested against varying enemies, rotating between AI controlled creeps and other players’ character setups. The last player standing wins, with the top three players receiving rewards.

• STATS:

o Over 5.5 million downloads

o Over 100k CCU (20% of Dota 2 playerbase at a given hour)

o Dota 2 peak players Jan. 2019: 8.28% gain

o Dota 2 peak players Feb. 2019: 18.74% gain

o 5 Star Steam rating with 2.5 million ratings

• PUBLISHER: Valve: Steam Workshop – Makers: Drodo Studio (China)

• RELEASE DATE: 01/03/2019

• GAMEPLAY VIDEO: https://www.youtube.com/watch?v=mo6_YxgDR64

TAKEAWAYS

STRENGTHS

• WORLDWIDE AND CROSS-GENRE APPEAL: Dota 2 is popular in both the US and Asia, giving this game mode a built-in player base in those regions. The strategic and competitive nature of the game appeals broadly to Dota 2’s existing audience, as well as those who are not dedicated Dota 2 players, but are interested in card games like Hearthstone. Recently, popular Hearthstone streamers have also begun streaming Auto Chess.

• SLOT MACHINE PSYCHOLOGY: The character randomization component of the game makes it feel like there is an even playing field and you always have a chance to win (and if you failed, you can blame the game). This component drives the habitual nature of the game, making it compelling to return to repeatedly.

• STRATEGIC DEPTH WITH TACTICAL DECISION MAKING: Like its namesake, Chess, and collectible card games (Magic, Hearthstone), there are deep learnable strategies that require responsive decision-making dependent on your opponent’s moves, providing a varied game experience from session to session.

• MATCH PACING: Like MOBA’s and BR games, the player can experience the full power scale of their characters and team in a single session. Being eliminated early leaves the player feeling like the task of upgrading was unfinished, driving the desire to play another match in an attempt to complete the progression experience.

• HUGELY EXPANDABLE: Currently, the pool of characters a player is presented is limited to a subset of Dota 2 heroes. There is vast room to expand this pool within the existing Dota 2 characters and by creating new characters and items, creating even more depth and shaking up the metagame, essentially mimicking the cadence and effects of card game releases.

WEAKNESSES

• USABILITY: The implementation of the mode makes full use of everything Dota 2 has to offer, which is equivalent to a standalone gameplay experience, but is constrained by Dota 2’s controls implementation. Unless you are familiar with the controls of Dota 2, the player must depend on internet searches to figure out even the basics of play. Specific usability choices had to be made to work within Dota 2’s limitations, making certain actions require 1, 2, or sometimes 3 more clicks than necessary at importune moments, like when a player is working within a strict time limit. This experience can be notably frustrating. These choices are seemingly not intentional, but purely due to the fact the game is an adaption of Dota 2.

• ACCESSIBILITY: With depth comes complication, the difference between mainstream success and niche success is introduction of complication over time, Hearthstone is a fantastic example of this. Auto Chess dumps the player in the deep end with no meaningful on-boarding or explanation of the game’s core mechanics and strategies. Figuring out the basics of success are dependent on either learning through failure or an internet guide.

• SESSION LENGTH: The match session length ranges from 30 minutes (if a player loses immediately) to 50 minutes (if the player is in the final 3). While not vastly different from MOBAs, the match length for BR games tends to be shorter, especially for the players who lose early. This session length could become a barrier to frequent long-term play.

MARKET OPPORTUNITY

• This game mode is primed to have extreme success in the worldwide mobile market. The first company that releases and adequately promotes a version of Auto Chess on mobile will reap huge profits. All the game’s mechanics are proven mobile-friendly allowing for a quick turnaround mobile port.

• A PC version could be released to compete with the Dota 2 mode. A PC release that is not limited by the constraints of being a mode for another game could steal and then expand the market, but would require a unique spin and careful decision making to avoid being blasted by the vocal and troll-like Dota 2 community.

MAGIC SAUCE

Like slot machines in Vegas combined with collectible card game packs, the mode is a masterclass in dopamine manipulation. The emotional pacing of each round is a compelling up and down of urgent, frantic decision making and action, followed by short downtime where the player gets immediate cause and effect feedback. Each round starts with pulling the slot machine handle (or opening a card pack), then deciding, then seeing the results of those decisions. This pacing makes players feel as if they will always have a chance to win if they get lucky and compelled to return and try.

DIFFERENTIATORS BREAKDOWN

• TACTICAL SLOT MACHINE: Each character a player can place is randomly chosen from a shared pool of characters. This randomization lets the player “get lucky” draws that set them up for success as the rounds progress. But because this pool is shared among all the players in the match, there is the unique strategy of choice manipulation to get the characters the player needs and deny opponents theirs. This mechanic is used in board games, but rarely in digital strategy games.

• SPEED CHESS: Paired with the randomization is a timed component. Players must make all their decisions and place their characters within 60 seconds. This has the two-fold benefit of spiking the stress level of the player and making the game more interesting to watch.

• SYNCHRONOUS-ASYNCHRONOUS COMPETITION: While the matches are 8 players, there is not player directed head-to-head competition. When two players face off against each other, a copy of the opponents’ team is populated on each players’ board with AI controlling the actions of both teams’ characters. In most cases, players aren’t even aware that their team is off facing another team, since your focus is on your own board at most times. Because of this lack of direct competition, toxicity is minimal and the competitive aspect, which arguably is the biggest barrier to multiplayer strategy game accessibility, is less intimidating.

MONETIZATION

As a game mode for Dota 2, Auto Chess cannot effectively monetize.

What they have implemented is a simple currency for appearance items in the store. Each match, the top three players earn a currency (candy) which can be used to unlock skins for the player’s courier (representation of the player character). Players can earn up to 10 candies a day.

Their obvious intention is to sell candy, but at this point there is no way to purchase more. Early on, the Auto Chess developers were selling the currency on EBay, but that practice was discontinued.

PREDICTIONS

• THE RACE IS ON: There is no doubt that gaming companies have noticed the success of Auto Chess and many will start copying the concept. A mobile version was already released in China, but was removed soon after due to intellectual property theft concerns.

o CLASH OF AUTO CHESS?: Supercell (Tencent) and the Clash IP are the most obviously suited to capitalize on a mobile version this game mode. Making a version of Clash Royale with the rules and mechanics based on Auto Chess would be a nearly trivial endeavor. They also have the expertise to retain the depth of Auto Chess while effectively solving the accessibility and monetization issues. Cross promotion within in their own games would ensure visibility and downloads.

o WAR FOR PC: If the trend-chasing behaviors for MOBAs and Battle Royale games hold true with Auto Chess it is very likely many versions, at multiple levels of fidelity will release, explode in popularity, then fade out of the gamer mindshare… Until a major studio releases a true AAA version that is suitable for E-Sports or extremely mass-market.

▪ VALVE: It is rumored that Valve is either creating their own version of Auto Chess and/or is in talks to purchase/employ Drodo Studios. It seems most likely that Valve will make the first big move to capitalize on the game mode.

▪ TENCENT: Due to the cross-regional popularity of Auto Chess, it seems feasible that Tencent will either make a play to purchase and staff the Auto Chess developers or copy the game through one of their existing companies for a PC release in Asia and in the West.

▪ HI-REZ STUDIOS: Hi-Rez Studios, makers of SMITE, Paladins, and Realm Royale, have a clear history of early trend chasing and have pivoted to chase trends in the past. Additionally, their experience with making character-centric games would be a benefit in their speed to market.

▪ RIOT: While Riot and League of Legends would make an obvious contender to steal this market, Riot does not have a track record of agility with game releases or a propensity to follow trends. Its likely they could introduce an event mode, like their release of the popular custom game mode ARAM, but a full standalone game investment does not seem likely.

o AN UNLIKELY FORAY INTO CONSOLE: Few strategy games or card games see major success on consoles. It seems unlikely that Auto Chess will buck that trend in its current format. A unique take on the game that transforms the controls and view to something that is suited to controllers and TVs could see some success. Any entrants into the console market will most likely be indie studios with small budgets using Unreal 4 or Unity for development.

• E-SPORTS: There have already been a few Auto Chess tournaments, the latest sponsored by the creators. There is an obvious desire by Drodo Studios for Auto Chess to flourish as an e-sport that leverages the built-in Dota 2 audience. As the game is copied and iterated, I believe Auto Chess is the first game that has a real chance at becoming a globally popular mobile e-sport. Clash Royale had a brief moment of streaming and talk of e-sports, but if a company doubles down on the direction to make Auto Chess as a for-mobile e-sport instead of a cash grab mobile game, it could see competitive success.

• CANDY SHOP SHUTDOWN: In its current form, the Auto Chess store is shady at best. The creators do not own the skins they are providing and the potential for fraud and lost profits stemming from sales of candy on a third-party market, is high for Valve. Without support from Valve in some official fashion, Drodo Studio faces an uphill battle trying to turn a profit of any kind from this game mode.

SUMMARY

OVERALL:

• There will be a chase by game developers to copy and capitalize on the heat created by Auto Chess. Many will fall into game design traps by trying to monetize the characters or make the drawing of characters more predictable, effectively breaking the core mechanic of the game. Those that iterate within the mechanics of the design could see huge success.

• For Auto Chess to retain its following and grow in popularity, it must evolve quickly by broadening its depth. Already there is a developing meta that can make the game predictable which, if allowed to stagnate, would spell the end of its growth.

LESSONS:

• Easy to learn and hard to master is an axiom for a reason. Give players a glimpse into all they have to learn without overwhelming them and they will return to play over and over again.

• Properly used, randomization can create new gameplay opportunities that on paper may sound unfun or unintuitive but are satisfying and habit forming in practice.

• Applying pressure through a timer at critical decision-making points is a simple way to amp up the overall experience.

• There must not be a single “right way” to play. The more viable options the player has the more compelling it is to return and try them all.

Apex Legends Teardown - 2/20/2019

**The following post is an example of a design analysis and teardown written by me and does not reflect the opinions of my employer. It was written just after the release of the game.

EXECUTIVE SUMMARY

• WHY WE CHOSE: Seemingly out of nowhere, Titanfall studio Respawn released Apex Legends, set in the Titanfall Universe, but not the expected Titanfall 3. Apex Legends adds a new dimension for Respawn’s bread and butter franchise, smartly using the studio’s expertise in AAA Multiplayer FPS games for their first foray into Free to Play games.

• GAMEPLAY: In Apex Legends, players join a team of 3 in a 60 player Battle Royale mode. Apex Legends evolves the sub-genre through the introduction of highly specialized character classes that turn a standard BR game into a completely new experience that mixes the best of Overwatch with the mainstream accessibility of Fortnite. The game’s unflinching dedication to teamplay is evident in a variety of mechanics from the drop-in to respawning.

  • STATS:

    • 10m players within 72 hours

    • 1m concurrent players within 72 hours

    • 25m downloads in first week

    • 2m concurrent players in first weekend

  • PUBLISHER: EA – Respawn Entertainment

  • RELEASE DATE: 2/4/19

TAKEAWAYS

STRENGTHS

  • FAMILIAR, BUT DIFFERENT: Apex Legends keeps enough of the pacing and familiar mechanics of Battle Royale and traditional FPS games that players immediately know how to play.

  • MATURE: While Fortnite can sometimes feel like playing a game for kids, Apex Legend feels more suited to adults. The game has a sarcastic, but serious tone, allowing for some of the whimsy of Fortnite, without the ridiculous of Fortnite, making the game more appealing for the core FPS demographic.

  • EXTENDING THE TITANFALL IP: Overall, Apex Legends’ lasting legacy will be to the Titanfall franchise, no longer just a world of giant mechs fighting each other for some reason, now the IP feels like a rich world with interesting personalities, opening a variety of game options and merchandising for the franchise.

WEAKNESSES

  • FORTNITE: Epic’s ability to quickly implement systems, features, and game modes can steal some the magic that has been created by Apex Legends, overall improving the fidelity of Fortnite. Additionally, Fortnite is willing to take the game to unexplored areas in competitive gaming, like the introduction UGC into their main map. Fortnite feels like anything could happen, because Epic have not seemed to follow “the rules” of competitive gaming, whereas Respawn’s history with Titanfall would indicate a willingness to innovate and explore, but within the proven constructs of the competitive FPS genre. Defining Apex Legends as Overwatch meets Battle Royale is accurate, whereas Fortnite has no similar mash-up description.

  • LACK OF LONG-TERM PROGRESSION: The seasonal battle pass paradigm is too young to know for sure, but it would seem the lack of long-term goals will reduce the total number of players who come back to the game when they feel they have gone as far as they are willing to in a single season. Time is precious and gaining skill in a competitive game is extremely time-consuming. Giving players goals that are less skill-centric, instead focusing on repetition to fill a bar, would engage lower skill players through incentivizing “just playing” without a focus on winning or losing.

  • LOW ROI MONETIZATION: Apex’s monetization relies on customizations that have a subjective value and variable price sensitivity for consumers, regardless of the development cost to create each look. Additionally, individual characters can be purchased, which are one of the most costly aspects to create in both time and resources.

MAGIC SAUCE

What makes Apex Legends a great game is its clear dedication to Team Play. All design decisions, from the obvious social options to having a class system to the classes abilities to the map mechanics, fundamentally revolve around creating opportunities for team play. This is Apex Legend’s true evolution of the Battle Royale sub-genre.

DIFFERENTIATORS BREAKDOWN

  • CHARACTERS: Each time you play Apex Legends you choose to play as a character. Each character has a unique set of abilities, strengths, and weaknesses. This is its biggest strength for the following reasons:

    • VARIETY: 10 years and 143 champions later, League of Legends has proven that making new characters can be achieved indefinitely, with the addition of each character changing the entire dynamic of a play session

    • TACTICAL AND STRATEGIC MASTERY: Each character has unique traits that affect not only the moment to moment tactics of play, but also the overall strategy of match based on team composition, extending the skill ceiling as each new character is added

    • TEAM PLAY & SUPPORT ROLES: Each character synergizes with and/or counters the other characters in the game. Unlike every other Battle Royale game, where the main skills tested are situational awareness and aiming, Apex Legends challenges players to use their abilities to support and enhance one-another. Because of characters who focus on scouting, team traversal, healing, traps, and tanking players don’t have to be good at just shooting, they can work together to create winning situations.

    • OBVIOUS VALUE: Like League of Legends, characters in Apex Legends are fundamental to gameplay variety, making the purchase of a character the most obvious, highest value unlock in the game

    • CHARACTERS = ATTACHMENT: The strong personality of each character allows players to identify with and live a specific power fantasy, driving player attachment and making character-based marketing possible and merchandise valuable to players

  • SOCIAL MECHANICS: Apex Legends’ biggest surprise is their complete dedication to team play through a series of innovative new social mechanics that set the bar for ease of social interaction in multiplayer games.

    • AUTO-VO CALLOUTS: Like AAA single-player games, the characters narrate what they are experiencing. This is heard by both the player and their team, providing both with essential feedback to create an incredibly intuitive teamwork experience.

    • AUTO-FOLLOW DROP IN’S: The first barrier to team play, keeping a team together, has been completely negated by the default auto-follow that takes over when a team’s leader sends the team dropping into the map. This completely removes the need to guess when it’s time to jump and where your team will meet up and makes non-premade teams more successful.

    • PINGING: Players can ping almost anything in the game, showing their team a minimap icon, playing a VO callout, highlighting in the world, and creating the simplest, the most useful UX improvement to moment-to-moment social interaction added in a multiplayer game in years.

  • MATCH MECHANICS: While Fortnite added building to the world of Battle Royale games, Apex Legends focused on adding new strategical choices.

    • RESPAWNING: Dead is not quite dead in Apex Legends. If a player dies, their teammates can carry their banner to a respawn beacon to bring that teammate back into the match. More than anything, this mechanic creates drama that is exciting to watch, both as a teammate and a livestream viewer. A single player, holding the fate of his or her whole team, creates amazing star moments.

    • SHIELDS: When a player is downed in Apex Legends, they must be finished to prevent a teammate from reviving them at the location. In addition to being able to crawl around, a downed player can activate a shield, allowing them to not only have hope, but be strategic in death creating situations that can be capitalized on with smart teamplay.

    • TEAM REDROP: Map movement is a huge strategic element in Apex Legends and is supported by the ability to allow teams to redrop by using zip lines placed around the map. Not only can players escape gas and find more favorable locations, but the Battle Royale metagame found in most iterations of the mode (PUBG, H1Z1, Call of Duty) of circling the gas edge to get kills is negated.

MONETIZATION

Apex Legends stays relatively safe in its monetization, not pushing any boundaries or innovating. Sticking to the common wisdom of avoiding power sales in competitive games, all purchases in the game are cosmetic only.

The game monetizes in three ways:

  • BATTLE PASS: Similar setup to Fortnite

  • LOOT BOXES: This is a surprising risk for an EA studio, but loot boxes like those in Overwatch are available for purchase. The “Apex Packs” will not drop duplicate items and have “bad luck protection”, ensuring a player receives a legendary item drop within 30 pulls. Additionally, crafting materials are earned through opening packs and can be used to craft cosmetic items.

  • CHARACTERS: Like League of Legends, players start with a group of free to play characters and can use earned or paid currency to unlock additional characters

The store paradigm in Apex Legends is also like Fortnite, with rotating cosmetic stock on individual timers per item.

PREDICTIONS

Besides the obvious -- new map types, changes to maps, new classes, new weapons, and maybe even vehicles -- where will Apex Legends go?

  • E-SPORTS: Of all Battle Royale games released to date, Apex Legends has the most potential for E-Sports success because it features the core elements common to popular E-Sport games:

    • CHARACTERS: Like Overwatch, League of Legends, and Street Fighter, Apex Legends has characters with personality that players can love and hate, and more importantly “main”, making a win with that character a win for their fans.

    • HIGH MASTERY TEAMPLAY: The difference between a team that works well together with proven tactics based on situational awareness and varying strategies based on game state gives room for obvious differences between amateur gamers and professional gamers. A player in PUBG can get lucky and win, but the dynamics and synergies between players and the unique respawn mechanics in Apex Legends, luck will lose to skill.

    • ACTION! The game is fast paced and exciting to watch. It is well-paced for viewing, having up’s and down’s during a match that maximize the drama. There is also the potential for come from behind wins and surprising outcomes.

  • LONG-TERM PROGRESSION SYSTEMS: As novelty wears off and players cap on their personal skill mastery, there must be something to drive them back into the game over and over. A Battle Pass achieves this on a quarterly, seasonal scale, but currently the game lacks systems that focus longer term and provide persistent bragging rights. The trend in FPS games to add RPG mechanics seems to indicate that the developers are seeing less long-term engagement, overall. Games like League of Legends have also been chasing long-term progression systems with features like Champion Mastery. I believe Apex Legends will follow the model of League of Legends and create a Legend mastery system.

  • MATCH TYPES & MAPS: One place the game could go sideways is by introducing too many different match types and maps. While appealing from a variety perspective, each match type and map added reduces accessibility (players must learn the rules and layouts), stratifies the population (spreads people out, increasing queue times), creates balance disparities (making tuning for each character and weapon variable), creates faster player burn-out for new players (due to feeling overwhelmed by how much there is learn), and reduces the E-Sports appeal (viewer has to understand too many things). This has been proven when comparing Heroes of the Storm’s lack of major success vs. League of Legends’ domination.

SUMMARY

OVERALL:

  • At its base gameplay components, Apex Legends stands up to any other modern AAA shooter on the market.

  • Apex Legends is well positioned to be the next big E-Sport, with a high skill bar, engaging matches for viewers, and deep teamplay the appeal to professional teams and viewers is obvious.

  • Apex Legends has set the bar for social UX moving forward in multiplayer games.

LESSONS:

  • Tried and true game mechanics presented with a twist and a clear, simple vision can create exciting new experiences.

  • Keeping the release of the game a surprise gave it more impact and reduced the window for consumers to spread negativity, instead challenging players to jump in immediately and experience it.

  • Giving players a variety of roles in a competitive game provides larger mass appeal.

EverQuest: 20 Years of Retention

**This blog was original posted on Gamasutra.com

This year, EverQuest reached the nearly unprecedented milestone of 20 years of active development. We have players who started in 1999 and are still going strong today.  As a game designer, I’ve been able to study and analyze how EverQuest has achieved 20 years of retention.

If you’re familiar with the proposed principles of player motivation within game design, like those presented by Richard Bartle, Quantic Foundry, Nir Eyal’s “Hooked” model, and countless others, you can see the theories working within the design of EverQuest and we can observe their impact over two decades.

Lesson Learned #1: Timing is Everything

One of the most important things to keep in mind when looking into EverQuest is the time it was created. 1999 wasn’t like today when the phone in my pocket gives me immediate access to the internet and innumerable apps that let me play games with friends or jump on Reddit to share my Lord of the Rings fan fiction.

In 1999, I had a gigantic and very heavy CRT monitor plugged into a Voodoo 3 video card. I was on a trial version of AOL (America Online, to all you youngsters) to access the Internet. It got cut off every time my mom picked up the phone to make a call. On my desk was a stack of Q-tips to clean the dust off the rollerball contacts inside my mouse. When I’d log on to the Internet at 1 a.m., the dial-up sound would wake up my dad and he’d bust into my room and yell at me to go to bed (and get a job). Even with those struggles, I was lucky to be part of the 4.1% of people worldwide who even had Internet access.

Figure 1. Growth of worldwide internet access from 1999 to 2018  [1]

Figure 1. Growth of worldwide internet access from 1999 to 2018 [1]

EverQuest was an ambitious and genius game, but it also had superb timing, and I don’t just mean market timing. Yes, EverQuest beat Asheron’s Call and Dark Age of Camelot to market, but all those games benefited from the same timing that EverQuest did. The dawn of the Internet brought the shrinking of the world so that communication from anywhere was instant and always available.  This fundamental change in the way people socialize is the catalyst that paved the way for EverQuest’s success. And its creators felt it.

For a generation of gamers, EverQuest became, and is, a solution for many people’s social needs. Large scale MMO adoption is cyclical, as new generations come online and take to MMOs for the first time, this moment is recreated. Look at World of Warcraft and Runescape. Each is the EverQuest for that generation. And that is the first lesson of EverQuest’s 20-year retention: Timing and purpose are everything. Find your novel vision that delights players by filling a need that isn’t be met.

Lesson Learned #2: Stay Focused on Player Motivations

This sense of community and belonging was exactly what I needed at the time and EverQuest’s game design provided it. I was (ok, still am) weird. Defined as a dork. I loved fantasy novels, video games, and making GeoCities webpages with obnoxious flashing text. I was a year out of high school, living at home, and didn’t have many friends or a solid life direction (or a job, sorry Dad). I was far from living as my authentic self, because like most 18-year old kids at the time I had no idea who that was, and Oprah had yet to explain it to me (she had not reached enlightenment yet).

One fateful night, I went over to a friend’s apartment (he had a job) where he was playing EverQuest and he explained the game to me. I did not believe for a second that all those characters were real people. So, he started a conversation with the classic “a/s/l” opening. His entire guild replied in bright green text and I was dumbfounded! Baffled!

I then did the next logical thing. I bought the game and started a Barbarian Shaman, got to level 22 to get my upgraded “Spirit of the Wolf” run-buff spell and started peddling it throughout the game for Platinum to fund my actual main, a Wood Elf Ranger who spent most of his time face down. I also joined a guild and even though I died all the time (Rangers, lol), I was the truest, happiest version of myself.

If you saw EverQuest’s 15th and 20th Anniversary videos or watched the EverQuest Show on YouTube, you will see my story of emotional connection to not just EverQuest, but its community, isn’t uncommon. EverQuest is a place where people can satisfy the top three needs in Maslow’s Hierarchy: Social Belonging, Self-Esteem, and Self-Actualization[2]. More than that, it’s a comfortable home for thousands of people who don’t NEED to be in combat every moment. They relish the human/avatar connections as they “live” and evolve in the structure of EverQuest’s fantasy world.

We played EverQuest because every time we needed to connect with someone or share news or needed to be acknowledged for being good at something, the game and its players satisfied those needs.

In EverQuest we found connection and achievement. We found competition and mastery.

And those are still the primary player motivators the game is fundamentally designed around today. Over the 20 years that EverQuest has thrived, the team has added countless systems, mechanics, features, and an astounding amount of content. Were there missteps? Sure.  But the team doesn’t add or remove anything that fundamentally changes the motivations to play the game or upend core mechanics that players have spent years learning. And that is the next lesson to retain players for 20 years: Stay true to the player’s core experience and motivations. Protect and double-down on what your game really is to those that are actively playing it. Gauge all your actions by theirs. 

Lesson Learned #3: Change with Engaged Players

This isn’t to say that the game hasn’t changed. It has and in very significant ways. A good example is affectionately called “corpse runs.” If you ask someone who stopped playing EverQuest 15 years ago what they remember, inevitably someone will mention a memory of dying to some mob, losing their body and all their loot, with a dreamy smile on their face. Instinct would say, “Corpse runs must remain forever, untouched!” But memories are a tricky thing. Nostalgia paints a picture that is far different from the reality of the players who remained engaged.

The Planes of Power expansion for EverQuest introduced graveyards which started to make corpse runs less punishing as corpses would land in the graveyard locations in a zone. Eventually the item loss component was removed and replaced with XP loss that could be recovered by going to your corpse. There are several reasons the team removed the item loss component from death, and the primary reason is not because a bunch of “care bear” designers thought corpse runs were too mean.

In part, it was because as items with different rules and behaviors were added to the game, like teleportation items, and the total number of items a player could carry increased, there started to be significant technical issues. For example, when you’d loot your corpse with tons of items there would be tremendous client lag, making what was already a harsh experience exponentially less fun with each lost frame per second. And those teleportation items started to create edge cases around which items get left on your corpse and which don’t. And, in rare cases, all the engineering around items on corpses created situations where corpses could be duped or even worse, lost all together. (Bonus lesson: Stability is king, bugs kill retention and every other important KPI faster than anything else.)

Just as importantly though, lost items from death as a mechanic was no longer serving player’s motivations. At this point in the game’s lifecycle, zones were bigger, the number of items a player carried was much larger, and the overall time investment to get those items was incredibly high, skewing the risk-reward ratio all the way towards all risk, no reward. As EverQuest grew, the game no longer needed the additional risk of losing items for players to feel a sense of mastery and achievement. Lost time creates enough fear and focus and is more palatable than losing items you may have worked months for. Losing items made many give up and quit. Lost XP is measurable as time and playing. In a player poll several years later, players agreed with developers by voting against the return of items on corpses – a question raised by those who were nostalgic and not necessarily playing daily. And that is the next lesson: Acknowledge and change with your actively engaged players. Take stock and reset your view to match the players’ who are actively playing today.

Lesson #4: A Labor of Love

Understanding and respecting players’ motivations and expectations can only happen when you have a team that understands them. I’ve been a member and lead of multiple live development teams. Some were more successful than others at retaining players. The most successful team I’ve been lucky enough to be a part of is this EverQuest team.

Development of EverQuest is a labor of love from the Executive Producer to the newest Associate Programmer. Every member of this team has their own personal story about how EverQuest, as a game, has impacted their life. Many of the team members have worked on EverQuest for 10 or more years with most of the art team on the game since launch.

This intuitive understanding of what “feels EverQuest” in every aspect of the game is priceless. When some new team member comes along and throws out random ideas (yes, I mean me), the team can quickly filter them for what is good and bad through the lens of a current EverQuest player. Not only does this save time, but it keeps us on course. New skills can be taught and mentored, but a true love and understanding of the game is invaluable. That is the final lesson: Staff your live service team with developers who love the game.

In the end its simple. Respect your game. Respect your players.